I’m sure you’ve heard a thing or two about search engine optimization (SEO). For many, SEO is a murky concept at best, and downright confusing at worst. It’s true, SEO is a complex topic with a lot of moving pieces. It’s also often an afterthought when it comes to a nonprofit’s content strategy. But it’s time for that to change!
Simply put, SEO is the process of improving your chances of ranking better in search engines and driving more of the “right people” to your site.
It’s one of the best ways out there to increase awareness since you’re driving more folks to your site that are likely interested in your cause but may not be looking for your organization by name. They are actively looking for a particular piece of information or solution to a problem. And you have the opportunity to provide it to them.
Don’t fall behind! Download this e-book to discover a few easy fixes you can make to your site to improve the likelihood you’ll show up in Google