Facebook isn’t just about connecting with friends and family anymore. Over the years it has evolved, becoming far more than a simple platform to share statuses, check-ins, and photos. It is now a legitimate business tool that organizations are utilizing to increase awareness of their brand and promote their message, and nonprofits are no exception. However, Facebook’s application to a nonprofit’s goals and target audience can be confusing, and perhaps even a little overwhelming. In this guide, you’ll be walked through the basics and some of the more advanced techniques of using this popular social media tool to achieve success with your nonprofit.