Best GivingTuesday Ideas from Top Campaigns

Best GivingTuesday Ideas from Top Campaigns

Founded in 2012 as an antidote to the noise and consumerism of Black Friday and Cyber Monday, GivingTuesday quickly became a fundraising phenomenon that grew into a year-round movement, with one big day of global celebration. 

There are myriad ways to participate, and ideally organizations would create a goal, campaign and format that are as individual as they and their mission are.

Download this FREE eBook to learn some of the Best GivingTuesday Ideas from the GivingTuesday founder, and other innovative nonprofits who have found great success in the creative ways they’ve approached this movement.

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– A Sneak Peak Into “Best GivingTuesday Ideas from Top Campaigns”

Take an Inside Look at the Chapters of This Ebook:


1. A Little History

GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. It began as a way to quiet the noise of Black Friday and Cyber Monday and to kick off the year-end giving season in the true spirit of philanthropy. The idea caught on and quickly became the hot new way to empower supporters to engage and give. 

In July 2019, GivingTuesday spun out into…

2. Why It Works And How You Can Make It Word For Your Nonprofit Organization

According to Classy, a social enterprise that creates online fundraising software for nonprofits, GivingTuesday 2018 brought in more than $350 million in the United States alone – a nearly 40 percent increase from 2017. Nonprofits, foundations, schools, large corporations, familiar brands and small businesses have taken the GivingTuesday model and run with it. The most successful…

3. Other Tips And Best Ideas For GivingTuesday

 Set a measurable goal for your campaign
“We’re seeing that organizations that start planning early and that have a specific, measurable goal are the ones that are most successful,” Asha says. “Your goal doesn’t have to be to raise money; it can be to grow your social media engagement, inspire more volunteers, or increase participation in an advocacy campaign.” 

Include all mediums in your GivingTuesday efforts
“Even though Giving Tuesday thrives on digital platforms, don’t neglect other communication channels at…

4. And Here’s Something Not To Do

Fundraising coach and consultant Nancy Schwartz, author of the Getting Attention! blog, says one of the best GivingTuesday ideas is something NOT to do. She warns that the biggest gaffe she sees in GivingTuesday campaigns is when organizations try to stuff GivingTuesday mentions into messaging without explaining it (or providing a link for more information) or without…

5. Standout Innovative Campaigns And Best GivingTuesday Ideas

Asha Curran points to three recent campaigns that stand out in her mind as both capturing the spirit and flexibility of GivingTuesday and meeting or exceeding their goals…

Coastside Hope
GivingTuesday isn’t all about money. As Asha points out, engaging your community in meaningful ways is also an important aspect. Coastside Hope, a community assistance center in San Francisco, for example, hosted an open house on GivingTuesday with the goal of getting…

6. One Of The Very Best Ideas For GivingTuesday: Be Prepared

GivingTuesday started as a grassroots effort, but don’t let its seeming simplicity fool you. Sandy Rees, founder of Get Fully Funded, warns that nonprofit organizations that jump into GivingTuesday campaigns unprepared most likely will be disappointed in their results. 

“Some folks say Giving Tuesday is a waste of time. I say if they have no plan, they’re right,” Sandy cautions. “It’s definitely not a ‘build it and they will come’ activity. It requires preparation to hit your…

7. 11 Steps To A “Quick & Dirty” GivingTuesday Campaign

Sandy has helped dozens of small nonprofits create successful GivingTuesday campaigns, raising money for everything from rescuing dogs, to buying hay for horses, to funding Girl Scout camp scholarships. Based on her experiences, she’s put together what she calls a “quick & dirty” campaign that “doesn’t take too much time and will get the results you’re looking for.”

The campaign has 11 steps and while that may seem like a lot, “just work through them one at a time and….

8. Additional Best Tips For GivingTuesday Success From Previous Campaigns

Clearly, the #Giving Tuesday organization is the expert of record on all things #Giving Tuesday. You can log on to make use of all kinds of resources, including detailed pre-#GT planners and timelines, case studies and success stories that detail all kinds of GivingTuesday campaigns and the reasons for their success, a GivingTuesday toolkit and more. Classy is also a rich clearinghouse of best ideas for GivingTuesday. 

The #GivingTuesday organization highlights page after page of campaigns as representing best ideas for…

9. Want To Get A Head Start On Next Year’s Campaign?

One of the best GivingTuesday ideas for next year’s campaign is to start with this year’s – specifically, to pay attention to what other organizations are doing. Nancy Schwartz suggests these three tips:

  1. Read and save all GivingTuesday emails you receive, making note of email timing and how organizations use email series to build engagement and…


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