A Guide to Donor Retention

A Guide to Donor Retention

You’ve heard me talking about monthly recurring gift programs and their importance on the long-term retention of your donors. Not to mention how much money you’ll raise! Fundraisers are often blown by away if I mention some numbers –  just 300 monthly donors can bring in almost $100,000 a year for your organization. What’s not to like about that?

So, if you are not already looking at implementing a program for your organization, I would highly advise you to truly make that one of your priorities this year.

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You’ve heard me talking about monthly recurring gift programs and their importance on the long-term retention of your donors. Not to mention how much money you’ll raise! Fundraisers are often blown by away if I mention some numbers – just 300 monthly donors can bring in almost $100,000 a year for your organization. What’s not to like about that?

So, if you are not already looking at implementing a program for your organization, I would highly advise you to truly make that one of your priorities this year.

You may already have a great major giving program in place and your appeals are working well. Adding monthly donors to your fundraising mix is truly the next step to take. How else can you convert a donor to go from $35 once a year to $25 a month (or $300 a year!). And they’ll still make a gift to your appeals, trust me! I recommend that you RUN, not walk, so you can reap the results sooner than later and really start building donor’s retention and long-term revenue for your organization.