– A Sneak Peak Into “A Guide to Donor Retention”
Take an Inside Look at the Chapters of This Ebook:
1. 3 Biggest Reasons to Jump On The Monthly Donor Bandwagon
You can see that those donors who were acquired in 2013, as single-gift donors, generated $139 after 4 years. Those that were acquired as monthly donors right away generated $429, so three times more than…
2. 4 Ways to Improve Donor Retention and Recruit Sustainers
Monthly giving almost sounds too good to be true, doesn’t it? Why on earth would a donor who has no relationship with you trust your organization enough to give you their credit card number or bank account information? The answer is really short and simple: because you asked them!
As we all know, the key with improving donor retention rates is…
3. To Ask for One-Time Gifts or Monthly Gifts…That’s The Question!
Many nonprofits struggle with the decision to make the move and ask for monthly gifts. Here’s what I hear from organizations when I ask them about their monthly donor program:
“I need one time gifts.”
“I can’t focus on monthly gifts right now. They’re too small to concern myself with.”
“I only have so little time. Why would I worry…”
4. Top 3 Monthly Donor Retention Tips
By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors.
So, as monthly donors are starting to take hold in nonprofits, it’s important to put a few things in place to keep those donors giving monthly to…