A Guide to Nonprofit Blog Best Practices

Despite the popularity of social media including “micro-blogging” sites like Facebook and Twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.

Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations.

A high quality nonprofit blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?

How can smaller nonprofits get on board with blogging?

Really all you need to start a nonprofit blog is a love of writing, a capacity to share, and a real interest in your subject matter.

You may think that the “blogosphere” is completely saturated with bloggers and there can’t possibly be room for one more, but that’s simply not true.

Sure, the blogosphere is full of people sharing their ideas – however, there is always room for a well-written, thought-provoking and interesting blog. That can be YOU!

Just remember…it’s not about you, it’s about them (your supporters)! If you think back to your audience – what they are reading about, writing about, sharing and commenting on, what they are ultimately interested in – you can successfully get on board with blogging for your nonprofit.

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– A Sneak Peak Into A Guide to Nonprofit Blog Best Practices

Take an Inside Look at the Chapters of This Ebook:

Chapter 1: Before We Begin

Blogging is a marathon, not a sprint. Don’t get discouraged. Time, capacity and resources are needed to do it effectively. Every organization, no matter how small and strapped for resources, has great stories to tell. The key is…

Chapter 2: Getting Started

Why have a blog?

  • To improve SEO – search engine results.
  • To build trust and community.
  • To establish yourself as an authority on the issue.
  • If you are active on social media, you will always have new content to post!
  • To drive website traffic, email sign ups, social media followers and even donations.
  • Having a blog will continually force you and…

Chapter 3: Four Elements of Blogging

  • Research – What to blog about? Ideas for content: FAQ about your…
  • Writing – A blog post can be 300-500 words and a photo (it does not need to be a novel). Picking a great headline is…
  • Formating – Get photos. Ex – Canva.com, Photopin.com, Morguefile.com, Flickr Creative Commons…
  • Promotion – You need to promote each blog post. Great WordPress plugin: Publicize Post the blog to all…

Chapter 4: Takeaways

The Customer Insight Group (CIG) at the New York Times published a study exploring why people share content online. People share to…

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