Despite the popularity of social media including “micro-blogging” sites like Facebook and Twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal. Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A high quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Really all you need to start a blog is a love of writing, a capacity to share, and a real interest in your subject matter. You may think that the “blogosphere” is completely saturated with bloggers and there cannot possibly by room for one more, but that’s simply not true. Sure, the blogosphere is full of people sharing their ideas – however, there is always room for a well-written, thought-provoking and interesting blog. That can be YOU!
Just remember…it’s not about you, it’s about them (your supporters)! If you think back to your audience – what they are reading about, writing about, sharing and commenting on, what they are ultimately interested in – you can successfully get on board with blogging for your nonprofit.