What is nonprofit storytelling, what does it do, and what does it matter for your nonprofit?
Storytelling should be actionable – inspiring listeners or readers to take an action on your behalf, whether your goal is to get more members, donations, event attendees etc. It should also make readers want to share the story with others.
Let me set the stage with two scenarios:
You receive a dry form letter in the mail from a breast cancer research charity that bought your name from another organization’s mailing list.
You are confused because breast cancer research is not even your passion – protecting the environment is.
You receive a personal message from a friend on Facebook asking you to sponsor her in a walk for breast cancer research, in honor of her mother.
She tells her story about watching her mother suffer from the disease, and why she wants to help others in her situation. She then asks for a small donation to help her reach her goal, and help people like her mother.
While breast cancer isn’t a cause you usually give money to, you love your friend and you want to help.
That is the incredible power of storytelling ambassadors!
In this eBook, I’ll show you how to outline your nonprofit storytelling plan, and provide you with prompts to help you get started. Download it now, and let’s dig in!