If your organization has proven results and a passionate, committed board, with a little guidance and effort, you can increase the resources your board members are willing to commit to your organization. By boosting board giving and the board’s involvement in fundraising, you will set the stage for raising more money from other sources as well.
It is our belief that the way in which board members are asked to give to their organization sets the tone for all board work in fundraising. Organizations often do little more than distribute pledge cards at a board meeting to ask their board members to give. Then, when board members don’t give or give only a small gift, they are disappointed.
We believe you should ask your board members to give in a well-conceived, thoughtful fashion that helps them understand what is expected of them and provides an opportunity for serious discussion. If you do that, they will be pleased to give as generously as they are able.
We’ve written this e-book to help you ask your board members in a way that is appropriate to their role in your organization, is respectful to their resources, and gives them guidance about how and when to give in a way that will have impact.