– A Sneak Peak Into “Donor Cultivation Ideas Your Nonprofit Should Try in 2020”
Take an Inside Look at the Chapters of This eBook:
Chapter 1: Introduction
Asking is just one part of the fundraising cycle. Before you can ever make an ask, you must have spent time developing a relationship with your prospective donors. Cultivation is the main method of developing a relationship with these donors and priming them for the eventual solicitation.
Donor cultivation is the one activity in the fundraising process that can be even more impactful than the actual solicitation…
Chapter 2: The Fundraising Cycle and Donor Cultivation’s Role
CULTIVATION’S ROLE IN DEVELOPING DONOR RELATIONSHIPS
The fundraising cycle is the basic outline of how all donor relationships should be developed and managed.
It entails five components:
- 1. Identification
- 2. Qualification
- 3. Cultivation
- 4. Solicitation
- 5. Stewardship
Identification is the process by which potential donors, sometimes referred to as prospects, are identified. It is here that the organization seeks to identify possible supporters that have an affinity for the organization’s cause. This is often done by…
Chapter 3: The Top Donor Cultivation Ideas/Strategies for 2020
CULTIVATION STRATEGY #1: SEGMENT YOUR PROSPECTIVE DONORS FOR CULTIVATION.
Donor segmentation is a fundraising strategy that helps you personalize your fundraising appeals and donor engagement by creating several different audiences.
For cultivation purposes, it is helpful for you to segment donors into tiers based upon several key factors.
• Tier A would be those donors who have the greatest capacity and the greatest interest in your organization or cause.
• Tier B would be those who have capacity and/or who may have some interest in your organization or cause.
• Tier C would be those who have some…