SEO for Nonprofits – 7 Easy Fixes to Rank Higher on Google

I’m sure you’ve heard a thing or two about search engine optimization (SEO). For many, SEO is a murky concept at best, and downright confusing at worst. It’s true, SEO for you nonprofit is a complex topic with a lot of moving pieces. It’s also often an afterthought when it comes to a nonprofit’s content strategy. But it’s time for that to change!

Simply put, SEO is the process of improving your chances of ranking better in search engines and driving more of the “right people” to your site.

It’s one of the best ways out there to increase awareness since you’re driving more folks to your site that are likely interested in your cause but may not be looking for your organization by name. They are actively looking for a particular piece of information or solution to a problem. And you have the opportunity to provide it to them.

Don’t fall behind! Download this e-book to discover a few easy fixes you can make to your site to improve the likelihood you’ll show up in Google

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– A Sneak Peak Into “SEO for Nonprofits | 7 Easy Fixes to Rank Higher on Google”

Take an Inside Look at the Chapters of This Ebook:

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1. Use The Language of Your Visitors

REMEMBER… You are not the target audience for your website. Many of your visitors won’t know your jargon or acronyms. Figure out your target audience and use the…

2. Publish Helpful Content Regularly

If you have a blog, I’d recommend blogging once per week at a minimum. If you can manage more (and can maintain that pace without burning out) go for it. Not only do…

3. Carefully Consider Your Page Titles

There are not many factors on your website that matter to search engines as much as…

4. Use Strong URLS

Another key ranking factor is the structure of your URLs. Search engines will use your URL to get a feel for what a page is about. Make sure you…

5. Avoid Deleting Pages

Along the same lines as changing an existing page’s URL, you’ll generally want to avoid deleting pages from your website. When you delete a page, you run the risk of…

6. Include Keywords in Image Alt Text

When you upload an image through your content management system (CMS), many systems will allow you to edit what’s called the “alt text”. The alt text (short for “alternative text”) is…

7. Craft Internal Links

Internal links are those links from one page of your website to another one still within your site. They can be a great way to push visitors to relevant content related to the information they’re reading. But they can also help with…

 

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Download the full FREE eBook “SEO for Nonprofits – 7 Easy Fixes to Rank Higher on Google” now.