Marketing your fundraising event is arguably one of the most important aspects of holding a fundraiser. If you don’t promote your event, how will people know about it? And if no one knows about it, how will you receive donations? Your focus must be on properly marketing your fundraising event to avoid empty seats and empty donation boxes.
Like you, your supporters are constantly bombarded by brands seeking their attention. Just because you had their attention yesterday doesn’t mean you’ll have it today. So it’s your job to compel supporters to act now. Not tomorrow, not next week.
This guide will help you put together a plan to act. That plan to act will include measuring success through product sales, appropriate implementation of technology, and promotion of your cause. All the while, you’ll be building lifelong relationships with sponsors and supporters, creating the perfect strategy to guide you through every fundraising event.