How To Turn Your Event Attendees Into Supportive Donors

How To Turn Your Event Attendees Into Supportive Donors

This guide will cover the following topics relating to fundraising donor events:

Why special events?

1. The difference between transactional vs. transformative giving.
2. How to steward donors prospects before, during, and after your event.
3. How events can work together with your major gift efforts.

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A Sneak Peak Into This Ebook: How To Turn Your Event Attendees Into Supportive Donors

Before committing, take an inside look into the chapters in this ebook

Chapter 1: Why Special Events?

You may ask, why hold a special event? Almost every organization has a special event; sometimes, more than one. They can be a good source of revenue and awareness for your nonprofit organization. Events have a “captive audience.” If done thoughtfully, a special event can enhance your donor acquisition and retention efforts.

There are some common myths about special events. It is believed that, while the goal of most fundraising events is to raise money; the reality is that many organizations don’t. These events are not considered to be a good source of funds. It takes about $1.33 to raise $1 in special event contributions. Special events also do not raise a lot of “fast” money, and they take lots of people-power and time. It is true that there are pros and cons to special events…

Chapter 2: Transactional Vs. Transformative Giving

TRANSACTIONAL • Transactional gifts are, by definition, financial transactions; something that can fit on a receipt. • These gifts are more about “getting donations” than they are about “building relationships.” • Success is determined by how much money your organization raises versus how many relationships that you build or how to inspire donor giving.

TRANSFORMATIVE • Transformational gifts, by contrast, are more than financial transactions. The head, heart, and hand come attached to the check, and the gift is a reflection of a maturing thought process about the cause and a deepening commitment to the cause…

Chapter 3: How To Steward Donors Prospects Before, During, And After Your Event

Do you currently have a plan in place to steward donors before, during, and after your event? Why even bother? Donor acquisition costs are so high that is why. Special events are an excellent opportunity for Board members and other volunteers to invite their friends and family. You have a captive audience for the evening. So, you have the chance to make use of an already existing audience, without having to add on another event. Don’t let your event, just be an event. Use it as a way to cultivate potential new donors who may be interested in who you are and what you do.


• Be sure that you invite your major donors to the event. Events are great opportunities to invite potential donor prospects, too…

Chapter 4: How Events Can Work Together With Your Major Gift Efforts

Has your event ever prevented you from focusing your time on major gift efforts? Special events can work to support your major gift efforts. It is your major donors who just might end up attending and supporting your event. What about the friends of major donors? If you are not taking the steps outlined in this presentation, they are just attendees.


• See if another department (i.e., PR, Communications, Volunteer Coordination, etc.) is willing to organize it. Protect your time!…

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