– A Sneak Peak Into “Virtual Experiences: Tips, Tools, and 100+ Ideas to Engage Donors Virtually”
Take an Inside Look at the Chapters of This eBook:
Chapter 1: Introduction
The COVID-19 outbreak has created challenges for the way nonprofits engage their supporters. While we remain apart from each other at physical distances, unable to travel or even convene in large groups, the question on everyone’s mind is:
How do we continue to steward and engage our donors while they can’t meet us in person, attend our events, visit our offices, or tour our programs?
This eBook was written to help inspire you to create engaging and memorable virtual experiences that bring your supporters closer to the fold of your mission…
Chapter 2: Why Connection Is More than Content
The outbreak of COVID-19 has presented a new urgency for nonprofits to engage donors virtually.
Much of the initial response was an increase in content posting on social media and a surplus of long webinars and conference calls where attendees sat in silence listening to presenters talk at length.
While it can be tempting to believe our organizations’ stories, photos, and presentations are adequate replacements for relationship-building meetings and events, in this chapter I advocate that it is connection—not content—that sustains and deepens relationships with supporters and ensures vital funds continue to reach our organizations…
Chapter 3: What Participation Is and Why It Matters
Chapter 2 conveyed the importance of connection, but what does that mean in a virtual format? An important part of connection in a virtual experience involves the depth of attendee participation.
In this chapter, we explore the term participation and how it differs from attendance and interaction in the virtual space…
Chapter 4: 10 Strategies and 100 Ideas
In a series of live virtual training for CharityHowTo, I invited thousands of participants to share their ideas for how they would incorporate virtual experiences into their engagement strategies. Many of those participants also followed up, asking for a comprehensive list that could be shared with the group—no easy endeavor!
After reviewing, de-duplicating, anonymizing, and categorizing this enormous list, I ended up with over 100 examples that fit nicely into the 10 strategies in this eBook…
Chapter 5: A Deep Dive into Successful Case Studies
In reviewing Chapter 4’s enormous list, it can be tempting to zero in on those ideas that sound the most exciting to you and go full steam ahead with them. Now that your brain is buzzing with ideas, I want to help you take a step back and answer some fundamental questions about your potential virtual offerings to increase their likelihood of success:
- Why are you hosting this virtual experience? What do you hope to achieve?
- How does this virtual experience advance your mission?
- Why would your supporters want to attend?…
Chapter 6: Charting Your Course Forward
By now, I hope you are thoroughly inspired to create compelling virtual programs that engage your supporters through connection and participation.
This final chapter provides you with a step-by-step guide to creating and launching your virtual event and the important questions you will want to answer in each stage:…