Canva for Nonprofits

Canva for Nonprofits

Canva for Nonprofits Frees Up Great Minds for Creative Thinking

Your organization’s brand is sacrosanct. It’s your promise. It’s who you are, it’s what you do, and it’s why you exist. 

 

The way you present your brand, and the way you make that promise to your donors, your constituents, and the general public are through your communications and messaging. It’s also how you demonstrate your impact as a nonprofit! 

 

So take a moment to ask yourself: is my organization’s messaging clear, concise, and consistent? Or is it a roomful of ferrets hopped up on Red Bull and birthday cake? 

 

Most likely, especially if you’re a small organization with a limited budget – like the vast majority of the 1.6 million nonprofits in the United States – it’s somewhere in between. And you’re looking for all the help you can get. 

 

That’s where Canva comes in. Canva is a powerful suite of tools that streamline the process of creating impact through messaging. It’s a paid product for the general public. But the company offers a free version of Canva Pro – Canva for nonprofits – to help organizations create impactful marketing and campaign materials. And that makes it (easily) one of the best free resources for nonprofits on the market! 

 

What Does Canva for Nonprofits Offer? 

In a nutshell… consistency and simplicity. 

 

You don’t need a degree in graphic design to use Canva for nonprofits. In fact, it was made specifically for people who don’t and for organizations that don’t have such folks on staff. 

 

Canva for nonprofits is a clearinghouse of collateral for creating the marketing and messaging that are crucial to your 

  • awareness, 
  • fundraising, 
  • friendraising, 
  • marketing, 
  • and other public-facing campaigns. 

 

It allows an organization access for one team of up to 10 people.

 

With Canva for nonprofits, you can create: 

  • Social media posts
  • Videos
  • Presentations
  • Infographics
  • Website graphics
  • Reports
  • Posters
  • Flyers
  • And more

 

You can pull from the platform’s huge library of more than 75 million images, 3.5 million graphic elements, and 3,000 fonts. You can glom onto one of the platform’s 420,000 templates or start from scratch! 

 

Canva for nonprofits lets you create a brand toolkit that houses all of your organization’s brand colors, fonts, and logos. With your brand toolkit, they’re easily accessible to everyone working on messaging. And that bodes well for the all-important consistency that cements your brand in your audience’s minds. 

 

It also provides a place to store your branded templates, adding to institutional memory and ease of access from a variety of devices. 

 

It’s a drag-and-drop process that makes it easy to play with designs until you get them just right.

 

The Best Ways to Use Canva for Nonprofits: 

With Canva’s robust graphic design platform, you can create anything you need for your nonprofit organization. 

 

But to get the inspiration flowing, here are some of our favorite ways to use Canva for nonprofits: 

 

Design Your Nonprofit Branding Elements

As we mentioned earlier, you can design your nonprofit branding elements right on Canva’s platform. With a full-color spectrum, you can create your nonprofit’s signature color palette. You can upload a logo that’s already been made for your organization, or you can create one yourself. 

 

Using Canva is a great way to manage your nonprofit’s visual brand elements so you stay consistent no matter where you show up. 

 

Make an Impact with Social Media Graphics

No more struggling to create graphics with an overwhelming graphic design tool. Now you can make them with Canva. And no matter what social media platform your nonprofit shows up on, Canva’s got pre-made templates to help you. 

 

From using the specific sizing of the social media’s standard posts and creating the design yourself, to choosing a template that looks incredible, you can do it all with Canva for nonprofits. 

 

Create a Landing Page

Need a landing page to better optimize your Google Ad Grants for nonprofits? Or maybe you need one to sign more people up for your nonprofit email newsletter? 

 

Whatever the reason is, you can create any graphics or branding you need for it. You can select the “banner” option and create a brand new graphic yourself. Or you can find already-made templates to help you design something! 

 

Either way, a branded banner or graphic on your landing page will make it more engaging for your supporters. And that keeps them around longer! 

 

Update Your Nonprofit Email List with a Branded Newsletter

And speaking of nonprofit email newsletters, are you sending branded newsletters out? If not, or if you’re looking to elevate your newsletters, consider Canva for nonprofits to the rescue! 

 

You can easily create a graphic that you can copy and paste into your nonprofit email marketing software.  

 

Impress Your Board with Official Letterheads

Nothing says “official” like branded letterheads. And no matter what size your nonprofit organization is, an official letterhead goes a long way. Especially when you present information on it to your board. 

 

Impress your nonprofit organization’s leadership by creating letterhead documents with Canva for nonprofits. Simply click the “A4 Document” option when selecting a size. Then, you can design it yourself or choose from their thousands of templates! 

 

Highlight Your Organization’s Efforts with Infographics

Infographics go a long way to showing supporters how your nonprofit organization is making a difference. They’re bold, eye-catching, and they show tangible results. 

 

So whether you’re making an infographic for an Instagram carousel or you want to include one on your nonprofit website, use Canva to help you!

 

Zoom Background for Virtual Fundraising Events

As the world continues to move online, virtual fundraising events are becoming more and more popular. 

 

So, if you’ve got one coming up on your calendar, consider making custom designs for it! Whether you’re using Zoom or a different virtual event platform, creating a virtual background is a nice added touch! 

 

Design Your Nonprofit’s Annual Report

Gone are the days of having your nonprofit’s annual report on a solid white Google document. Instead, you can create a gorgeous design to supplement the content of your annual report. 

 

Not only will you wow your supporters with the amazing work you’re doing, showcased in your content, but you’ll also wow them with the graphic design you’ve created! 


Ready to learn more about Canva for Nonprofits?

You can get a taste of Canva on our free and 100-percent-pressure-free Nonprofit Library Demo!

 

Cheers!

– Your friends at NonprofitLibrary

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