A Google Ad Grants success story
AmpleHarvest sees huge gains in visits, conversions
AmpleHarvest is an organization that connects 42 million Americans who collectively grow and distribute 11 billion pounds of excess food annually to local food pantries to feed the needy and prevent healthy food from going to waste.
It’s also a Google Ad Grants success story.
AmpleHarvest.org relies on its Google Ad Grants as its main marketing channel. With no allocated marketing budget and no prior online marketing experience, AmpleHarvest uses Ad Grants to reach home and community gardeners to educate them on ways to share their harvest with food pantries. The organization relies on Ad Grants to solicit individual donations and corporate sponsorships so it can reach its goals to get fresh food into half of the nation’s food pantries.
“We track the impact of our Ad Grants account by importing Google Analytics goals to our campaigns,” founder Gary Oppenheimer explains. “Conversion data guides our digital marketing decisions because we can easily see what happens after someone clicks on our ads. We were surprised and pleased at how quickly we were able to start receiving actionable data.”
AmpleHarvest.org’s Google Ads campaigns have driven over 2 million website visits and over 200,000 conversions since 2009. Ad Grants has allowed the organization to educate, encourage and enable the donation of food at scale, and AmpleHarvest.org has received 8,400 (25 percent of the nation’s total) food pantry registrations since launching its Google Ads campaigns.
AmpleHarvest is just one of so many Google Ad Grants success stories. And it’s a success that any organization can achieve with the help of Ad Grants, which amount to $120,000 a year in free Google advertising.
It’s definitely something you should look into if your organization isn’t already taking advantage of. And please plan to join us on our upcoming Free Webinar and learn How To Take Full Advantage Of $10K/Month In FREE Google Advertising With The All-In-One Google Grants
– Your friends at NonprofitLibrary
Ps. For more on getting and making the best of Google Ad Grants, take a look at or demo from ConnectAd “How To Take Full Advantage Of $10K/Month In FREE Google Advertising With The All-In-One Google Grants Service“